We all have gifts and passions to share with the world.
At the heart of it, we want to help people who truly need what we offer.
Why We Exist
We started our business with one mission: to empower women entrepreneurs in their 50s, 60s, and 70s+ to confidently navigate the digital business landscape. We know the struggles of building a business when technology feels overwhelming, marketing seems daunting, and it feels like the online world is geared toward a younger crowd. That’s where we come in—to simplify the process, provide clarity, and help you confidently share your expertise with the world.
Empowering Women to Build Thriving Online Businesses with Confidence and Clarity.
Confidence and clarity
What does that mean? It means helping women over 50 simplify the complexities of online business, giving them the tools, strategies, and support they need to market with ease, grow confidently, and connect authentically with their audience. And being there for them every step of the way.
The need we’re solving
Over the years, we’ve seen too many brilliant entrepreneurs pour their hearts into creating an incredible offer, only to hit a wall when it came to the complexities of setting up and running a business properly.
They had fabulous gifts and skills that the world was clamoring for but the thought of navigating the legal and financial requirements of setting up and operating their business, not to mention the myriad of platforms, apps, and complex marketing strategies left them feeling stuck.
We get it. Business ownership requires the right information, the right team, and know-how. And you don’t need complicated jargon or endless to-do lists—you need actionable steps, proven systems, and the encouragement to know you can do this.
The need we’re solving
Over the years, we’ve seen too many brilliant entrepreneurs pour their hearts into creating an incredible offer, only to hit a wall when it came to the complexities of setting up and running a business properly.
They had fabulous gifts and skills that the world was clamoring for but the thought of navigating the legal and financial requirements of setting up and operating their business, not to mention the myriad of platforms, apps, and complex marketing strategies left them feeling stuck.
We get it. Business ownership requires the right information, the right team, and know-how. And you don’t need complicated jargon or endless to-do lists—you need actionable steps, proven systems, and the encouragement to know you can do this.
Our Mission
To help you do the work you love, connect with the people who need you most, and build a business that works for you by demystifying and simplifying the process of launching, operating, and marketing your business brainchild.
My love affair with marketing started early
I remember watching the iconic 1984 Apple Macintosh ad (yep, it’s been a minute, but I remember like it was yesterday) and being struck by its innovation and brilliance. That ad was more than a commercial—it was a masterclass in capturing the attention and imagination of a new generation of computer users and deeply connecting with them. Apple’s commitment to innovation, simplicity, and creating a superior customer experience launched a huge and devoted following that continues to this day.
But beyond my love for marketing, I started this business because I believe in you.
I’ve met countless women with extraordinary wisdom, skill, and value to offer who hesitate to step into the online space because it feels too fast, too loud, or too complex.
I’m here to show you that you’re more than capable and it’s never too late to pursue your passion. I want to equip you with the tools and strategies to embrace the energy of today’s digital world and share your voice with confidence.
Why I Started This Business
My passion for entrepreneurship began early in high school when I was a part of an organization called Junior Achievement. We built mason jar gumball machines and I was the VP of Finance. I was fascinated by how simply using creativity, marketing, and organizational skills to meet a customer’s desire could yield a profit.
My love for marketing also started early. I remember watching the iconic 1984 Apple Macintosh ad during the Super Bowl and being struck by its innovation and brilliance. That ad was more than a commercial—it was a masterclass in capturing attention and creating connection. I’ve been fascinated with cracking the marketing code ever since.
But beyond my love for entrepreneurship and marketing, I started this business because I believe in you. I’ve met countless women with extraordinary wisdom, skill, and value to offer, but who hesitate to step into the online space because it feels too fast, too loud, or too complex.
I’m here to show you that you’re more than capable. I want to equip you with the tools and strategies to embrace the energy of today’s digital world and share your gifts with confidence.
- Natasha Percival-Rawlins, Business Coach.
- Team Member: 3 years
- Skills: Business Strategy, Certified Organizational Excellence and Business Strategist & Strengths Coach
How we help you
We help entrepreneurs set up the proper legal, financial, and operational structure of their business and simplify the marketing process so they can focus on what they do best—serving their audience. Through our strategy, coaching, resources, and community, we help you:
- Ensure you have the proper legal, financial, and operational structure in place for business financing and legacy building.
- Clarify your message and unique offerings.
- Connect authentically with your ideal audience.
- Simplify your marketing strategies to save time and energy.
- Build systems that generate leads and grow your business sustainably.
Our goal is to help you achieve the results you’ve been dreaming of for your business with ease and confidence.
Our vision
We believe it’s never too late to create the legacy you desire. With faith, discipline, and the right strategy, tools, and support, you can grow a thriving business that aligns with your purpose, passion, and goals.
We envision a world where empowered women entrepreneurs confidently build thriving online businesses that create lasting impact and abundance.
- Samantha Harris, Client Support Manager
- Team Member: 2 years
- Skills: Customer Service, Client Leadership, Executive Administration
- Elzeth Sharpe, Operations and Marketing Coordinator
- Team Member: 3.5 years
- Skills: Operational & Project Management, Marketing & Social Media Management; Website Design
Hey, friend.
I'm Yoluanda.
I started my business with one mission: to empower entrepreneurs to confidently navigate the digital business landscape. We know the struggles of building a business when technology feels overwhelming, marketing seems daunting, and it feels like the online world is geared toward experts.
That’s where we come in—to simplify the process, provide clarity, and help you build a business that works for you—not the other way around.