Set the tone for a purpose-driven business by reconnecting to your “why” and leaning into your unique strengths.

• Clarify your purpose and long-term vision

• Meet your cohort and align on shared goals

• Begin your Lean Canvas business model

• (Optional) Complete StrengthsFinder assessment

Focus in on the best idea and test it early to avoid wasted time and energy.

• Narrow down and clarify your business idea
• Use simple validation tools (polls, outreach, Google forms)
• Identify early signs of traction and alignment

Choose how you’ll serve people and how you want to sell—with alignment.

• Confirm your offer format (coaching, course, workshop, etc.)

• Select a sales strategy: webinar, discovery call, or sales page

• Draft your Serve Call or Webinar structure

Define who you’re speaking to and how to connect in a way that builds trust.

• Complete your Ideal Client Avatar (ICA)

• Clarify pain points, desires, and buyer motivations

• Refine your core messaging

Create a valuable freebie that draws in aligned leads who want more from you.

• Choose a lead magnet format (guide, checklist, quiz, etc.)

• Write the content and design your freebie

• Create an opt-in form

Connect the pieces so new leads flow into your email system automatically.

• Integrate your email platform (ConvertKit or similar)

• Build the delivery sequence for your lead magnet

• Test your full opt-in flow

Pick a content rhythm that works for you and supports long-term growth.

• Choose a long-form content channel (email, blog, video, podcast)

• Identify your 3–4 core content pillars

• Map content types to your audience’s needs

Learn to create content more easily—and repurpose it across platforms.

• Draft 1–2 weeks of long-form content

• Create shorter content pieces from your pillar content

• Use tools (like ChatGPT) to streamline your workflow

Finalize the details of your paid offer so it’s ready to go.

• Confirm the structure, pricing, and delivery method

• Identify bonuses, boundaries, and scope

• Add value while protecting your energy

Write emails and sales materials that warm your leads and invite action.

• Write your nurture and sales emails

• Prep checkout links, booking forms, or sales page

• Ensure your funnel is tech-ready

Pull everything together and polish it for launch day.

• Refine your webinar slides, sales page, or Serve Call script

• Test all links and delivery tools

• Troubleshoot with support from your coaches

You’ll go live with your offer—supported by your community and coaches.

• Run your launch via webinar, call, or sales page

• Respond to questions, troubleshoot tech, and welcome your first customers

• Reflect and regroup for next steps

Catch up, clean up, or ask questions before we officially wrap.

• Drop-in help for your funnel, content, or setup

• Polish materials and get final coaching feedback

• Regroup for next launch phase

Look back on how far you’ve come—and forward to what’s next.

• Celebrate your progress and share wins

• Map your next 90-day business plan

• Identify areas for growth and sustainability