How to Build Income from What You Already Know

You don’t need a big following or fancy tech to start earning. Discover how to turn your existing knowledge into a profitable income stream—starting today.

What if I told you that you already have everything you need to start generating real income? Not after another course. Not after getting certified. Not once you finally build the perfect website. Right now. As you are. You are sitting on a gold mine—really. I’ve spent years working with founders and CEOs to help them build income streams around what they already know. And here’s what I’ve seen again and again: They didn’t need more letters behind their name. They didn’t need 10K followers or a fancy sales funnel. They just needed a simple strategy, a little clarity, and the confidence to move forward. So if you’re wondering whether your ideas, story, or skills are “enough” to build an online business around—I’m here to tell you: They are. Why This Matters (Especially Now) For women in their 50s, 60s, and beyond, time feels precious. And let’s be real—so does energy. You want to use what you’ve learned in life and business to create impact and income, without burning out or spinning your wheels. So let me walk you through the 6-step strategy I teach to help women turn their knowledge into a sustainable, profitable business: 1. Choose the Right Idea Think about what people come to you for. What do you love to talk about or help with? The magic happens when your passion overlaps with real-world demand. 2. Build a Loyal Audience You don’t need a huge following—just a small group of the right people who trust your voice. This could start with your email list, in-person events, a local group, or a podcast tour. 3. Package Your Knowledge Turn what you know into a product: a workshop, digital download, course, membership, or 1:1 service. Clear and useful always beats complicated and flashy. 4. Sell Authentically Selling is simply helping people solve a problem. When it comes from a place of service, it doesn’t feel like pressure—it feels like purpose. 5. Use Simple Marketing Tools Email. A scheduling link. A lead magnet. Maybe a landing page. That’s it. (And yes, a QR code counts, too!) 6. Automate What You Can You don’t have to be “on” all the time. Use email sequences, calendar tools, and systems to let your business work while you rest. Still Feeling Unsure? Most people don’t get stuck on the “how.” They get stuck on the belief. “I don’t know enough.” “I’m not an expert.” “I don’t even know where to start.” If that’s you, I want to invite you to take one small step: Download the Ultimate Guide to Creating a Lead Magnet That Actually Works This free guide will help you take what you already know and create something tangible, valuable, and easy to share with your audience. It’s the first step toward building a sustainable, spirit-led business that works for you. Download the guide here. You already have what it takes. Let’s start building.